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Ted Baker

PCPOS and Prologic add Ted Baker to Fashion List

PCPOS, one of the top two UK suppliers of retail technology systems, and Prologic, leading fashion IT specialists, have together secured a contract to the value of £225,000 with highly successful and fast-growing lifestyle UK fashion brand, Ted Baker.

As part of a total system upgrade, old hardware in all 18 stores is being replaced with DigiPoS systems. Ted Baker was already running Prologic CIMS software, an Oracle based multi channel retail solution, linking every department of every shop.

The PCPOS and Prologic two-year-long partnership continues to offer retailers the complete IT solution, from hardware and software to training and ongoing technical support. To date PCPOS and Prologic have won contracts to supply systems for Style Holdings, Select, Space NK, Pilot Clothing, Dune, Internacionale, Liberty and now, Ted Baker.

In 1998, with nine retail sites and three collections, Ted Baker had plans to grow. Sales had risen from £14million in 1996 to £28million in 1998. With 18 retail stores, 30 concessions and a portfolio of 11 collections, the company recognised the vital importance of putting in place an infrastructure that can reliably grow with it to underpin on-going expansion. Any system also had to be capable of integrating supply-chain processes through from design, production and warehousing to the point of sale. Successful integration and management reporting were essential in the management of such functions during rapid growth.

Said Ged Appleby, sales director of Prologic "The PCPOS Prologic partnership has once again proved itself a winner, able to provide the best overall solution for a prominent retail fashion store. DigiPoS is neat and unobtrusive - appearance is very important in shops where style is the keynote. Retailers also enjoy the business benefits - low cost of ownership and reliability. The ability of PCPOS to meet delivery deadlines helps us to keep our promises to the customer." Implementation was achieved sooner than planned.

Said Ian Patterson, managing director of PCPOS, "We have also introduced a new facility - diagnostic software - which is a disk on chip module, DOS-based, that enables remote testing of functionality of printer, screen, scanner - the entire system. This is proving to be a very cost-effective way of pre-empting potential problems where business can be disrupted or lost. Our three-year, return to base, warranty is also highly valued by customers. Problems are rare but it provides peace of mind.

Background to Ted Baker

Ted Baker is a leading designer clothing company that is renowned for high quality, innovative clothing and attention to detail. The brand has a unique personality, which has been built by adding value to the product with humorous and imaginative promotions and a unique customer focus approach to retail. The brand now turns over £47m (year ended January 2001) worldwide and has an established international presence. The collections have also developed over the years and Ted Baker designs now range from womenswear to sunglasses, underwear to suiting.

Background to Prologic

Established in 1994, with European HO in Basingstoke, Hampshire, PCPOS is now recognised as one of the top three UK suppliers of retail technology systems. Current year revenues are forecast to be in excess of $70,000,000. Servicing the requirements of the retail, hospitality and leisure markets, PCPOS operates from over 10 countries worldwide, developing close alliances with leading PoS manufacturers, including Epson, Javelin, Metrologic and Datamax. In addition to customers in the fashion sector, successful users of PCPOS systems include: BÕWise, Pets at Home, Virgin Mobile (Australia), The Eden Project and CafE Cadbury.





www.digipos-systems.co.uk